Michelle Obama launches renewed ‘When We Vote’ campaign

November 8, 2019

Former First Lady Michelle Obama says she has zero intentions to launch a run for the White House — but that doesn’t mean she’s uninvolved in the 2020 race.

Obama has already begun a campaign encouraging Americans to get together with their friends and get out and vote en masse on Election Day. On Thursday, she announced a new cast of celebrities who are joining the effort.

New celebrity faces join Michelle Obama

Michelle Obama has resumed promotion of When We Vote, a purportedly “nonpartisan” organization that is run almost exclusively by liberals and Democrats.

Her fellow co-chairs who have helped promote the get-out-the-vote effort since the group was first organized in 2018 include Broadway actor/producer Lin-Manuel Miranda, country music star Faith Hill, actor Tom Hanks and his wife Rita Wilson, and NBA basketball star Chris Paul.

In an Instagram post on Thursday, which marked exactly one year until the 2020 votes are cast, Obama shared a video introducing several new co-chairs that will help promote the organization over the next year.

The new faces include actress/singer Selena Gomez, actress Liza Koshy, TV producer Shonda Rhimes, actresses Tracee Ellis Ross and Kerry Washington, and soccer star Megan Rapinoe.

Gotta get everyone registered to vote

In the video, which garnered more than 872,000 views in the first day since it was first posted, the former first lady and various celebrities who’ve joined the effort spoke about how important it was for everyone to get motivated to go and register to vote ahead of the 2020 election.

Obama said, “Last year we went big. Millions of voters made their voices heard for the first time.”

“Now, the stakes are even higher. That’s why I’ve been reaching out to some friends to expand my Voting Squad for the year ahead,” she added. Watch:

Pushing voter participation — toward one particular side

To be sure, encouraging more voter participation is not an unusual cause for liberal celebrities, nor is it necessarily a bad thing.

Those of us from a certain generation can definitely recall MTV’s “Rock the Vote” campaigns that began in the 1990s.

It should be pointed out, however, that these sort of videos — a multitude of liberal celebrities telling people what to do — is a rather well-worn routine that has lost its effectiveness over the years, and it is more than a little galling to hear a bunch of left-leaning individuals ludicrously declare themselves as “nonpartisan” when everybody knows exactly how they’ll vote and, more importantly — how they want you and everybody else to vote on Election Day.


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Ben Marquis

Ben Marquis is a staff writer for Conservative Institute.